Make sure every real estate social media post is useful, informational and on brand - but not repetitive. With Zillow’s built-in sharing tools, you can easily share your listings straight to Facebook, Twitter and Google+. Informative, compelling and concise text.Responsive layouts that adapt to different devices and screen sizes.Are your pictures inspiring? Do you have a quick, enticing summary that will encourage users to click and read more? Consider using these real estate social media ideas in every post: This goes beyond simply clicking a button that allows users to share your posts. It’s also a great way to ensure that your real estate social media posts include a variety of content while keeping your brand consistent. By automating your posts, you can write them all at once and have your content published throughout the week. Some tools, like TweetDeck and Hootsuite, allow you to write posts in advance that the tool will publish automatically on a set day and time. Since your work schedule is constantly changing, it can be difficult to dedicate the time needed to post regularly. Sharing on social media requires a consistent schedule to maximize visibility and engagement. This includes choosing filters for images - stick to one color palette or specific style to reinforce your brand. Remember to use consistent images and language that reinforce who you are and make you come across as friendly, knowledgeable, helpful and professional. Your contact information (phone and email).Include the following in your profile on all social media platforms: You want clients to recognize you no matter what platform they’re browsing. Keep your branding consistent across platformsĮven though you may post different content in different formats, your branding should remain consistent across platforms. Once you’ve established which platforms you’ll use, develop a unique real estate marketing strategy for each one - what works on Pinterest may fall flat on LinkedIn, so remember to use each platform’s strengths to your advantage. Analyze each of them and determine the best ones for your brand. Home improvement tips are also a great way to boost engagement.Įach platform provides a unique way to engage potential clients. YouTube hosts videos where you can upload property walkthroughs and instructional videos on how to finance or sell a home.
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